News & Event

Develop a Non-fuel Business Retail Pertamina Open Bright Cafe at the Kuala Namu Airport

Kuala Namu, April 8th,  2014-since 2006, PT Pertamina (Persero) started to glance at to develop retail business other than FUEL particularly in the area of GAS STATIONS. Retail business development of non-FUEL business with known Non Fuel Retail (NFR). So the PT Pertamina (Persero) through its subsidiary PT Pertamina Retail expands its business by opening "Bright Café ' in Kuala Namu International Airport (KNIA). In the Grand Launching of Bright Café at KNIA on Thursday (8/5/2014), Director of marketing and Commerce of PT Pertamina (Persero), Hanung Budya revealed that through the development of Bright Café at this consumer want Pertamina KNIA both domestic consumers and foreign tourists started to get to know Bright Café as one of their destinations before or after travelling by plane. Bright Café this is however Kuala Bright Café built the first successful commercial areas in the airport. While Bright Café more found in GAS STATIONS and offices both at the Pertamina Headquarters and the offices of the Region. "Expected by the presence of Bright Café at the airport However it can give Kuala additional services for consumers and increasingly bring Pertamina closer to consumers," said Hanung Budya. Meanwhile, the President Director of PT Pertamina Retail Toharso, it is said that the development of Bright Café outside the GAS STATION this area prove that Pertamina will not only provide FUEL to consumers but Pertamina can also meet the needs of consumers who are more particularly to provide added convenience for consumers while being located at the airport. Toharso also explained that PT Pertamina Retail has run its business in the form of Bright C-store there are 211 counters from Region I to Region VII, while the Bright Café at KNIA is a Bright Cafe nine is founded. Also present in this occasion General Manager of PT Pertamina (Persero) Marketing Operation Northern Sumatra Region I. The following data is the number of outlets per BRIGHT March 2014 :<br /> a. BRIGHT C-Store : 211 outlets<br /> b. BRIGHT Caf&eacute; : 9 outlets<br /> c. BRIGHT Olimart : 11 outlets<br /> d. BRIGHT Wash : 16 outlets<br /> Inside the BRIGHT Food and Drink, Pertamina sells all the needs required by consumers on the way. Consumers can meet his needs during the trip simply by shopping in BRIGHT C-Store at Pertamina FUEL STATION.